Packaging

I have been thinking about how to package Abbellita products and have looked at a few examples from competitors and brands which sell similar items: FaceLace, Paperself and MEL.

Screenshot of MEL products packaging.

 The MEL products are stapled onto a cardboard backing and packaged in a clear plastic case so the silicone doesn't crumple or get squashed. I have seen many other flat moulds in these types of packaging when at IMATS but unfortunately this was before I started this project so did not think to take pictures, and could not find any more examples. It seems logical to me to package Abbellita products in this way as it is a tried and tested method for silicone pieces. The design around the packaging however will be personalised to the Abbellita brand.

Paperself tattoo product packaging

Facelace product packaging

Both the Facelace packaging and the Paperself packaging are really simple with a white frame and clear front, clearly stating the brad name. I will have this style of packaging as I feel it is effective. I may try adding some designs around the outside of the packaging but this may be too busy and make it look unprofessional.

 Above is the first design. It is simple and clear, in white card with the grey area being clear to show the product. I like this design as it looks clear, simple and professional, but I would like to play around a little.

 Above I added my name, as Phyllis Cohen has on her Facelace packaging. I am not a fan of this as I think I would need to make a name for myself before putting my name boldly on the packaging like this, as currently it does not bring any further interest to the brand.

Above I took out the "silicone skin jewellery" subheading and added "Roses" along the bottom. This would change depending on the collection that had been purchased. I am not really a fan of this design as I think its too in-your-face and not decorative or simple enough.

 I then printed the plain template out and drew on the outline of one of the rose pieces. This could be laser cut on the packaging so it came across the open frame which I think would look really nice and would be a great way to add another dimention to the packaging without making it look over crowded.

I then added the butterfly wings on the other side which I liked,  but I think this may have been a little too much detail for one packaging front. it may be worth considering having an outline of an item from each collection for the pieces in that collection.

 Again in the mock-up above I was playing around with having the name of the collection on the packaging, with the rose on the left. I don't think this works very well as the title looks a little awkward and although I played around with placement I couldn't get it to sit right.

This is my favourite packaging mock-up out of the ones I created. As I mentioned the rose will be laser cut, and the "Silicone Skin Jewellery" subheading will be on the page. I think this works well as for anyone who sees the packaging and doesn't know of the brand it will be clear what the piece is and what its intended use is. I think that just the rose for all designs will be a nice touch, but I may look into having a design from each collection laser cut on the front.